When Will the Fruit Burst?
Cadbury Pascall erected a billboard with a giant strawberry balloon, full of Fruit Bursts next to a huge pin on Victoria Street, Auckland City. As the balloon gradually filled with air, it moved closer and closer to the pin. After three weeks, thousands of wrapped sweets fell from the strawberry, to be given out to passerbys. Members of the public were invited to win $5000 by guessing when will the balloon would burst.
DDB New Zealand, 2008
Love this idea from Barnes Catmur for Hell’s Pizza, writing those fortune cookies would of been hours of drunken fun.
Got one of these the other day that said “God isn’t watching over you”.
Brilliant idea! :’D
Philips energy saving light bulbs: Glow in the dark.